Corporate Social Responsibility Practice


    What drives the change in footwear enterprises towards sustainability, competitiveness, and innovation is the commitment for applying the Corporate Social Responsibility (CSR) practices in their daily activities.

    Companies apply Corporate Social Responsibility on a volunteering basis. As a general concept, CSR concerns individuals and companies as part of the society. The concept of CSR is strictly linked with the concept of sustainable development. It is sustained by ethical and transparent behavior, taking into account the expectations of all stakeholders. Specifically, it refers to the integration of ethics into the strategic vision of the entities to effectively manage the social and ethical issues associated with its activity. CSR should be part of companies business plan, and will be reflected in their decisions and activities in relation to their employees, the society, and environment. The CSR main goal is to drive change in organizations towards sustainability, with the condition to protect the interests of stakeholders.

    This unit provides knowledge, skills, and competencies to understand the main concepts and principles of taking responsibility for the company impact on society, as well to plan, implement and control concrete actions in this respect. The online course is structured on following chapters:
    -What is Corporate Social Responsibility?
    -Social Responsibility for Environmental Sustainability
    -Social Responsibility and Community Involvement
    -Actions for Ethical Marketing. Fair Advertising Campaigns - Advantages and benefits of CSR
    -How to elaborate a CSR Plan?
    -Study Cases - Footwear companies that have implemented CSR Plan

    This new online course illustrates the legal background and the EU supporting initiatives in the field. Consumers perspectives on CSR are investigated regarding their reaction, awareness, and trust. Nowadays, consumers, businesses, including footwear companies are becoming more and more interested in how to reach a sustainable and better world, and in this relation how can contribute the proper management of waste, water resources, energy efficiency, recycling, and reusing. Environmental sustainability, apart from being a necessity because of the limited available worldwide resources, is a social responsibility too.

    Developing and implementing a socially responsible marketing plan is beneficial for the growing businesses in the footwear sector. The implementation of the synergic actions for CSR adds value and it brings advantages for footwear companies at various levels, such as: improved relationships with employees (their productivity and their retention in the job), suppliers and consumers, brand differentiation, good effects on cost savings, innovation, productivity, and quality, lower risks in accessing new capital and markets, etc.

    The good practices of the footwear companies for supporting local economic growth and employability, as well as charities, volunteering and sponsorships actions change the perception and motivate the consumer to choose brands that demonstrate fair trade practices.

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